#BUSINESS DESIGN #STRATEGIC DESIGN
How might we prioritize strategic initiatives for a business that manage billions of dollars in assets?
Or, how I planned and facilitated a C-Level Workshop to help them to create mutual understanding and consensus in an agile way to select the most important fronts to invest in.
The Challenge
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The context was the arrival of new competition capable of serving customers more closely, given their low account load, while also offering a seamless digital experience through a modern digital platform prepared for the arrival of open banking that was to come. Given this context, I was the designer responsible for developing the dynamic of creating and prioritizing the strategic fronts in which the segment heads would work to face the challenges of the context in the following year.
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Process
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understanding
First, we reviewed the context taking into account the external threats that needed to be contained, the market opportunities that were unfolding and that could be seized, our internal strengths that we should use, and the weaknesses that were points of attention to be mitigated.
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setting the target
Next, everyone was able to vote on the most critical points that should be the target of future company initiatives. We prioritized the targets of the context that we would attack and directed the executives to the next stage of inspiration.
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inspiring the team
In this stage, after downloading information about the context in which the organization was, to inspire the teams, we presented analogous references from other markets and benchmarks on each challenge we were already facing and those that were to come. The idea of this moment was to bring repertoire about ideas that were being applied in similar contexts and challenges to those of the company.
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ideation session
Based on the references that each person selected as the most inspiring, they were able to individually propose initiatives for each challenge, taking into consideration the entire context involved (SWOT). Next, they voted on those with the greatest potential to solve the problems of each challenge and identified synergies between the most voted initiatives to group them into strategic fronts.
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RESULTS:
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- Shared understanding of challenges and long-term goals
- ​Backlog of initiatives for testing and implementation
- ​Prioritized work fronts
- ​Responsible parties and deadlines defined for the kickoff of work fronts.